Sign Ordinance

The Sign Ordinance creates the legal framework for comprehensive and balanced sign guidelines for the city. City Council adopted the current ordinance, Sign Ordinance No. 704-J, on March 5, 2019.

Sign companies are required to register with the City of Southlake as a sign contractor, using the Contractor Registration Application.

To apply for all sign permits, please use EnerGov Customer Self Service.

Please be aware that many commercial developments in the city are subject to special sign regulations, called Conditional Sign Permits or Master Sign Plans. A partial listing of these developments include Southlake Town Square, Shops of Southlake, Gateway/Wyndham Plaza, Jellico Square, Southlake Corners, Bicentennial Retail Plaza, and Watermere. Please contact Planning & Development Services staff to determine if special sign regulations apply to your location.

Sign Permit Types

Need to find information about which sign permit type is right for your home or business? Use the tabbed feature below to navigate different sign types and corresponding page numbers to Southlake's Sign Ordinance No. 704-J. As noted above, please apply for all sign permit types through EnerGov Customer Self Service.

  1. Temporary Sign Types
  2. Existing For Sale/Lease Signs
  3. Attached Sign Types
  4. Outdoor String Lights
  5. Monument Sign Types

Temporary (Banner) - p. 18-19

Bannerp. 18
Grand Opening Bannerp. 18
Park & Recreation Bannerp. 18
Light Pole Bannerp. 19


Temporary (Special Purpose Sign) - p. 19


Temporary (Sandwich Board/Restricted Parking) - p. 19

Sandwich Boardp. 19
Restricted Parkingp. 19


Temporary (Development/Construction) - p. 19-20

New Construction For Sale/Leasing Signp. 19
Non-Residential Development/Construction Signp. 19
Residential Development/Construction Signp. 20

Sign Variance Applications

Please contact Planning & Development Services staff for complete details on the requirements for sign variances and master sign plan applications.

  • Sign Variance (for individual sign variance requests)
  • Master Sign Plan (for developments - please refer to Section 8 of the Sign Ordinance for design guidelines)