Economic Development and Tourism

The City of Southlake adopted its first Economic Development & Tourism Master Plan in 2011 as part of the Southlake 2030 Comprehensive Plan. With the Southlake 2035 Comprehensive Plan update, the Economic Development Master Plan and Tourism Master Plan have been separated into two separate elements. The City Council appointed the Community Enhancement Development Corporation (CEDC) to oversee the development of the Economic Development Master Plan and Tourism Master Plan.

Economic Development Master Plan

Overall, the CEDC held three public meetings between February 2016 and June 2016 to discuss, review, and develop the recommendations for the plan. A SPIN Town Hall Forum was also held to solicit public input. In addition, both the Planning & Zoning Commission and the City Council held public hearings for the Economic Development Master Plan prior to adopting it as Ordinance No. 1161 on October 4, 2016.

The Economic Development Master Plan represents the first adopted component of the Southlake 2035 Comprehensive Plan! 

Use this link to view the final plan document: 2035 Economic Development Master Plan

Economic Development Master Plan Addendum

The COVID-19 pandemic has brought on an unprecedented environment and it’s important for Southlake to adapt and reevaluate its strategies in order to endure the pandemic, and as we emerge from it, so that long-term economic sustainability is achieved. The City of Southlake has ongoing strategies and priorities in place that will assist in further development of a successful economic development program; however, recognizing the current situation requires specific responses to unique and emerging circumstances, the following goals and outcomes were developed to guide the City’s economic recovery response efforts. If successful, Southlake’s recovery efforts will:

  • Grow the Economy
  • Support Businesses
  • Elevate the Southlake Brand and Value Proposition
  • Improve Local Economic Health
  • Promote Tourism
  • Collaborate for Success

The addendum was adopted on March 2, 2021, and is available to view here: 2035 Economic Development Master Plan Addendum

Tourism Master Plan

The CEDC held three public meetings to discuss, review, and develop the recommendations for the Tourism Master Plan. In addition to these public meetings, this plan was presented at a SPIN Town Hall Forum. The Planning & Zoning Commission held a public hearing for this item as well as a first reading and public hearing at City Council.

The Tourism Master Plan was adopted by City Council on May 2, 2017. Use this link to view the final plan document: 2035 Tourism Master Plan

Contact Us

  1. Planning

    Physical Address
    1400 Main Street
    Suite 310
    Southlake, TX 76092


    Directions

    Phone: (817) 748-8621

    Hours

    8:00 am - 5:00 pm

    Monday - Friday


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  2. Economic Development & Tourism

    Physical Address
    1400 Main St, Suite 460
    Southlake, TX 76092

    Phone: (817) 748-8039